PLN Verticals

Explore Campaign Opportunities by Vertical

Select a main vertical first. Individual services and campaign categories open only after you enter that vertical.

Main Verticals

Choose an industry to explore its categories

This keeps the campaign marketplace organized: Main Vertical → Service / Category → Campaign.

How the Marketplace Is Organized

From industry selection to campaign access

PLN separates broad industries from individual service categories so publishers and advertisers can navigate opportunities without being presented with an unstructured list of hundreds of campaigns.

1

Select a Main Vertical

Start with the industry that matches your traffic capability or customer acquisition needs.

2

Choose a Service Category

Enter the vertical to see relevant categories such as HVAC, Auto Insurance, Mortgage or Personal Injury.

3

Review Campaign Opportunities

Campaign pages can show geo, traffic requirements, operating rules, qualification and application options.

Marketplace Structure

Organized for faster campaign discovery

Choose a vertical first, then open its service categories and individual campaign opportunities.

For Publishers

Know the campaign before you send traffic

Approved publishers can review available verticals and request campaign access based on their declared traffic sources, experience and geographic reach.

Traffic Source Rules

Campaigns can authorize specific sources such as paid search, social, SEO, native or other approved channels.

Geo & Schedule

See where the advertiser is buying and when calls can be accepted.

Qualification & Payout

Authorized accounts can see campaign-specific qualification requirements and publisher payout information.

For Advertisers

Build demand around the services you actually sell

Advertisers can select the vertical and service categories that matter to their operation, then define targeting, volume, hours, qualification and routing requirements.

Category-Specific Campaigns

Create separate campaigns for services with different economics, geographies or sales teams.

Operational Capacity

Align call volume and active hours with the teams available to answer and convert calls.

Performance Optimization

Use campaign and call reporting to identify categories, geographies and sources that deserve more capacity.

Quality & Access

Campaign availability does not mean automatic authorization

Public vertical pages help partners understand PLN coverage. Publisher access to individual campaigns remains subject to network status, traffic-source eligibility, campaign requirements and administrative approval.

Choose your side of the network

Apply as a publisher to access opportunities or submit advertiser requirements to start buying calls.